Corporate Renaissance

Type

Book

Authors

Kelvin F. Cross

John J. Feather

Richard L. Lynch

ISBN 10

1557864713

ISBN 13

9781557864710

Tags

Company Profiles, Industrial, Management, Systems & Planning, Strategy & Competition, Organizational Change, Strategic Planning, Structural Adjustment

Description

This text argues that the re-engineering movement of today improves on the prevailing wisdom of traditional business models and is driven by expectations and a pursuit of excellence beyond the capabilities of current business theory and practice. After re-examination of customer needs, industry, markets and technology, business leaders must impart a clear vision and perspective on meeting needs in the market-place with new processes. This book is designed for executives and managers who need to redesign business systems and organizations that are fundamentally out of touch with market realities. - from Amzon

Number of Copies